Social Network Marketing - The Wave of the Future
Produced By:
Relativity on 28 May 2008
Tags: socialbookmarkingmarketingstrategies(more...)network(less)
Description: An estimated $900 million will be spent (more...) on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketing techniques as websites like FaceBook and MySpace offer increasing opportunities for businesses to reach potential customers.
Social media websites are only beginning to realize their full potential and are quickly offering improved advertising opportunities for businesses.
While MySpace remains the market leader, FaceBook's recently launched FaceBook Ads system has added a feature where users can recommend products to friends. It's estimated that an individual is three to five times more likely to buy a product if a friend uses and recommends it. In addition, FaceBook is also allowing corporate profiles. Microsoft, Sony, Coca-Cola and Blockbuster are already among the heavyweight names that have signed up.
There are also more traditional web advertising opportunities available on FaceBook. You can buy traditional banner ads that will be placed at the top of pages. You can also buy flyers that can be targeted at a particular university, company, or group.
These are a great way of targeting a specific audience. (less)
Social Network Marketing -- Legal Pitfalls
Produced By:
Relativity on 28 May 2008
Tags: socialbookmarkingmarketingstrategies(more...)network(less)
Description: The use of social media websites for (more...) marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them.
Because social network marketing involves the publishing or broadcast of online content, many existing, traditional media law apply to content on social media websites.
Copyright is the big one, with 'fair use' on the forefront. Copyright law protects any type of content whether it is text, audio, video — whether or not an actual copyright statement exists on the content. To keep yourself safe, always quote sources. Even if you don't use a statement word-for-worth, it's better to attribute statements to known sources.
Services such as CopyScape offer website owners and web content providers the ability to check their writing against other content on the web. But, it won't check older, or archived, content that doesn't exist on the web. Just because content has been checked with CopyScape doesn't mean it wasn't plagiarized. (less)
Use Social Networking for Market Research
Produced By:
Relativity on 28 May 2008
Tags: socialbookmarkingmarketingstrategies(more...)network(less)
Description: Traditionally, marketers used (more...) demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. However, social networking provides a new opportunity to assess markets in near real-time.
Word of mouth has always been one of the most powerful marketing methods — people more often that not use the products that their friends like and recommend. Social media sites can provide this type of data on numerous products and services. Want to find the best laptop computer? Doing a traditional Google search won't get you far. Why? Because you won't get a recommendation, or multiple recommendations. More than likely, you'll get review sites.
However, do a search on a social networking site, and I guarantee you will find a list of what people think are the best laptops.
Because of the open nature of social networking, you can easily find your customers and see what they do online and who their friends are. Friends of your customers are an excellent target market. In fact, research has shown that people are as much as five times more likely to buy a product if their friends like it. (less)
Top Web 2.0 Marketing Sites
Produced By:
profitmachinepro on 23 Sep 2008
Tags: mlmdirectmarketingsales(more...)affiliateonlineinternetattractionsponsoringleadsgeneration(less)
Description: http://www.profitmachinepro.com
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Web 2.0 Marketing is the new face of Internet marketing. Web 2.0 sites have exploded onto the Internet and people marketing should take advantage of their power
3 of the top 5 sites on the Web are Web 2.0 sites. There are dozens of Web 2.0 sites in the top 100 most visited websites.
You should be taking advantage of Web 2.0 marketing sites by ... (less)