Web 2.0 has opened up a number of interesting new options for internet marketers, especially in the area of content syndication. RSS, which stands for Really Simple Syndication, is a web content syndication format that allows you to publish and distribute a variety of content across the web. You may have noticed RSS buttons on many websites. A user simply clicks on an RSS button and has content and updates from the website delivered directly to their desktop. Of course, your content has to be interesting enough to warrant a click. If you have a product or service you want to promote on the internet, RSS can be an invaluable marketing tool. If you can produce good quality content you can keep customers coming back to your website for news, updates, and special offers. One of the main reasons that RSS is popular among consumers is that they can receive your news while remaining anonymous. Many users that would be reluctant to subscribe to an e-zine are happy to subscribe to RSS feeds.